Risk is defined as the probability that an exposure to a hazard will lead to a negative consequence. The process of measuring risk involves quantifying uncertainty.
Food risk communication is the process of sharing information about potential food risks between government officials, health professionals, academicians, food producers, journalists, and other stakeholders and the public.
In order to have effective food risk communication, stakeholders should share knowledge and understanding about potential risk in a manner that helps individuals make well-informed decisions. It is a practice that is relevant to situations encountered every day, such as weight management or washing your hands, as well as rare situations, such as intentional contamination of the food supply.
Effective food risk communication fosters a better understanding of both the reality and perception of food risk, so that authorities, experts, and other stakeholders can communicate more successfully and the public can react appropriately.
For more on understanding risk and risk communication for professionals, please click here.
For consumers to understand more about risk, please click here.